The EdgeStick™ is a professional styling tool that is design to help women smooth their edges
and manage/straighten new growth without causing burns. The EdgeStick™ gets closest to
the hair root – even touching the scalp – without the danger of burning your scalp, face, or
ears. Also, while the initial target market is African American women, it is suitable for all hair
types and textures(coarse, curly, straight, thick and fine) and is safe to use on chemically
and/or colour-treated hair.
---------------------------------------The EdgeStick is ideal for:
ˆ users who are transitioning from relaxed to natural hair
ˆ users who want to retouch pressed hair between appointments
ˆ users who previously used "mini touchups/relaxers" for root control/straighten new growth
ˆ users who want to blend their natural hair from the roots smoothly into the applied hair
extensions
ˆ
ˆ Biracial children whose parents may need help managing a hair type that is unfamiliar to
them
----------------------------------------Message Models
The EdgeStick is a professional edge and root control styling tool designed to
straighten the hair closer to the root than any other product on the market without
burning the skin.
The EdgeStick professional styling tool functions like a pressing comb to straighten the
hair, but is a safer alternative. The EdgeStick uses a center rod coated with ceramic
and tourmaline – the same technology used in flat iron designs – as well as heat-resistant guide combs that protect the skin from getting burned while straightening the
hair at the roots.
EdgeStick Talking Points.doc
10/15/2012 8:26:00 PM
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¾ The EdgeStick is the safest hot tool which can be used on all hair types and textures.
In addition, it will not damage hair that is “natural” or has been chemically or color-treated.
¾ The EdgeStick offers precise adjustable heat control (200°F - 450°F), which allows the
user to increase the temperature in 10°F degree increments to obtain the ideal heat
setting and avoid excessive heat on the hair. (Note: European version temp range is
100°C - 225°C with 5°C degree increments)
¾ The design, performance, and quality of the EdgeStick far surpasses that of it
competitors.